We started “Essentials” to create products we were proud of. Beautiful, high-quality and thoughtfully designed products direct from the best makers in the world and priced without luxury margins.
Incubated within Garrison Bespoke, the idea was to try and extend the experience of visiting your tailor, the feeling of connection and curation, to an online platform. We wanted to challenge the ideas around “search” and “choice” from the mammoth online marketplaces and instead focus on "discovery” and “curation”. Small batch, tasteful goods curated by people not algorithms.
Finally, our goal was to take another look at what it means to dress for work in today’s world. Starting with the wonderful and iconic necktie. Of course, we love tailoring and think its here to stay.
This journey lands us here today. Working with some of the best makers in the world and connecting people with small batch, thoughtful goods, curated and presented with purpose.